A QR (Quick Response) code is a type of barcode that can be read quickly by a cell phone. They are used to take a piece of information from a transitory media and put it into your cell phone. Just like a chess board, the QR code is a square filled with smaller squares, each containing a piece of the puzzle that makes up the information you’re trying to send.
A QR code generator is a tool that allows you to create a QR code. QR codes are valuable for marketers because they allow businesses to display a URL (or just plain text) that leads a viewer to their product, website, or a promotional event. Think of it as a magic portal: a bridge between the physical and digital world.
Using a QR code generator is as simple as pie. You enter the URL (or plain text) you want to encode, and the generator does the rest. Once the QR code is generated, you can download it and use it in your marketing materials.
Most QR code generators allow you to customize the look of your QR codes. You can change the foreground and background colors to match your brand, making the QR code a seamless part of your visual identity.
Color customization is not just about aesthetics. Different colors can evoke different emotions, and using the right colors can help reinforce your brand message. For example, a green QR code might be used for an environmental campaign, while a red one might be used for a sale or discount code.
Transparency is another important aspect of QR code design. A transparent background allows the QR code to blend into whatever medium it’s placed on, making it look less like an ad and more like a natural part of the design.
QR codes have error correction capability to restore data if the code is dirty or damaged. Four error correction levels are used for QR codes:
Approximately 7% of the codewords can be restored.
Approximately 15% of the codewords can be restored.
Approximately 25% of the codewords can be restored.
Approximately 30% of the codewords can be restored.
A QR code generator is a powerful tool for marketers, allowing you to connect with your audience in innovative ways. With customization options and error correction capability, you can ensure that your QR codes are not only attractive, but also effective in driving traffic to your website or product.